Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a successful email campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up. The Email Campaigns panel is available on all sites. Some Email Campaigns features are free: 1. Build mailing lists 2. Create draft campaigns 3. Send up to three trial blast campaigns. For more access, sign up for an Email Campaigns Plan. The plan you choose sets how many campaigns you can send per month, and what features are available. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. This guide is for those who’re ready to commit to email marketing. An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important part of inbound marketing. Instead, you MUST wake the sleeping contacts in your mailing list and try to re-activate them back again with re-engagement email campaigns. With effective re-engagement campaigns, you can get customers back, and it costs cheaper than acquiring new ones. In this guide you will learn: Why should you use a re-engagement email campaign.
- Email Campaign Examples
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- Mail Campaigns
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- Direct Mail Campaign
Zoho Campaigns has got all the features to help you design and deliver high-performing email campaigns. Create beautiful emails from our layouts and pre-designed templates, customize your newsletters using the campaign builder, send campaigns to your subscriber list, and track beyond opens and clicks.
Your design, your way
There are no second chances for first impressions. With Zoho Campaigns’ customizable layouts and templates, you can impress your customers and create professional-looking emails without design expertise.
Ready-to-use newsletter templates
Select a pre-designed template from our template gallery or import your own HTML templates and customize them any way you like.
Drag-and-drop campaign editor
Customize every component of your email template using our drag-and-drop interface. Easily manipulate and arrange images, tables, and calls-to-action to create stunning and impactful emails in minutes.
Responsive email designs
All of our templates and layouts automatically format themselves to fit your recipients’ devices. Campaign previews for web, smartphone, and tablet ensures your emails look great no matter where your customers read them.
Have your story heard
Growing your audience will strengthen your brand and circulate your message. Add a sign-up form to your website and import subscribers from a variety of services to expand your mailing list.
Subscriber management
Import subscribers to Zoho Campaigns from multiple sources including Zoho CRM,Google, and Office365. Map existing fields from CRM and create custom fields to add more information about your subscribers. Zoho Campaigns also handles invalid/spam/unsubscribed email addresses automatically.
Sign-up form templates
Zoho Campaigns offers a variety of sign-up form templates. Choose a template that matches your website, add the fields you need, and watch your subscriber list multiply.
Mailing list management
The subscriber data you collect allows for instant segmentation. Keeping a clean, segmented mailing list helps you engage and nurture your leads through personalized content.
Send or schedule email campaigns
Deliver campaigns on any schedule you like thanks to automatic delivery. Schedule and send emails based on your recipients' time zones so they receive them at the optimal time no matter where they live.
Easy automation with email workflows
With our drag-and-drop email workflows, set your own triggers and action elements, build unique engagement flows, and perform a wide range of actions from sending onboarding emails to pushing the most-engaged contacts to CRM.
Word-of-mouth never goes out of fashion
Share your campaigns on Facebook, Twitter, and LinkedIn to expand your audience. Add social share buttons in your email campaigns and give your audience the freedom to spread the word for you.
Measure your campaign performance with real-time reports
Get an in-depth analysis of how your audience interacts with your campaigns so you can make necessary adjustments and improvements. View statistics for unique opens, unique clicks, forwards, unsubscribes, and see which recipients interact with your campaigns.
Geo-tracking and device reports
Geo-tracking reports show from where your recipients' read your emails. Use this information to design and launch even more successful campaigns in the future.
Social statistics
See how well your campaigns are performing on social media. Social reports tell you how many people have viewed and shared your campaigns across a variety of social networking sites.
Reading Time: 5minutesThis article was last updated on August 4, 2020
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
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1. Uber
Uber’s email campaign is very simple, yet tasteful. We love how Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to learn more, there is always a link you can follow. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey.
2. Litmus
Their email marketing design is very interesting. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. Litmus’s headlines do a good job while clearly saying what this email is about.
3. BuzzFeed
Newsletter became one of BuzzFeed’s top sources of traffic. They are the best at writing awesome content. Their subject lines and preview make you immediately open that email! Our favorite and the most important newsletter you can get is ‘This Week In Cats’.
Email Campaign Examples
Yes, it is exactly as cool as it sounds. Every Friday you can get the best and the cutest stories about cats. Those newsletters include a bunch of links and meow-worthy pictures of cats. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? We are sure that he would recommend you to get some snacks and go for it!
4. Taylor Stitch
They always think about their customers’ preferences and interests. The design is very simple, all white with really inspiring photos. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long.
5. Flock
Here is another clever example of effective email marketing. Flock does a great job of sending well-designed emails. They always know when it is a good time to boost your productivity. Reminder emails are here to help you!
6. Headspace
Mail Campaign Websites
Headspace is a guided meditation app. Have you seen the pictures they send to their subscribers? Recently, we got a cute cake that makes you want to do anything they ask!
The structure of their newsletters is good for those who don’t have time to scroll down long emails. So, it is brief and simple.
7. Starbucks
Give people a good reason to engage with your emails! Well, like Starbucks does. They know how to make you buy that half-off frappuccino! Mm, it is sweet and chill, just like you!
8. Airbnb
Their email campaign looks really good. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. They are doing a great job of keeping their emails very pointed with a clear CTA. In every letter, you will get guides to different cities. Like recently it was about Barcelona with its secret beaches and local places.
9. Sweetgreen
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself!
10. Aesop
Do you have an email marketing crush? We do. And it is Aesop! Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. In their emails, you can discover what to listen to, what to see, where to go. It has a very brief description, but if you want to continue reading, there is always a button for it.
We hope these email marketing campaign examples will give you new ideas to improve your own email campaign.
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MailBakery – designing and coding beautiful emails since 2010
There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design.
Political Campaign Mail Outs
About the author:
Direct Mail Campaign
Emily Watts is a beginner writer and email-marketing specialist. She likes dogs and traveling. Also, she learns Japanese and going to live in Japan for a year.