During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research.
But what stood out for viewers out there was the repeated attempt to seduce Chinese customers.
WeChat is a popular messaging, mobile payment and social media app developed by Tencent. The app is present for iOS as well as Android platform. But recently, iOS 13 users started complaining about WeChat not working on iPhone. This was the scene with a number of users. Consequently, the iOS users started looking for a solution. If Apple was forced to remove the service from its global app stores, iPhone annual shipments will decline 25% to 30% while other hardware, including AirPods, iPad, Apple Watch and Mac computers. Considering the huge user base in China, I bet the wechat watch app would also be one of the first apps people had to download on their wrists. The app is not a surprise, basically everything what you can do on the phone app is available on a smaller screen, even the Moments feature. After selecting WeChat from the Watch app, disable all options within the menu, wait 10 seconds, and re-enable them again. Open WeChat on your Apple Watch.
An unexpected beginning
App Store Wechat
The first frame of the Apple Keynote yesterday was more than unexpected:
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Yes, before Tim Cook even took the floor, the first frame of the keynote was Chinese characters. The announcement of the opening of the new Apple Store in West Lake, China, followed by a 2 minutes long video of the opening ceremony.
The company currently has 21 stores in China, 6 of them being opened in the last 6 weeks, with an aggressive plan to reach over 40 stores by mid-next year.
Borderline cliche
Apple Watch Wechat Download
The commitment of Apple to satisfy Chinese customers became borderline cliche as Apple strived to insert China-related elements at every point of the keynote.
From women dancing in Hangzhou:
To Chinese elders practicing Tai Ji Quan:
The whole strategy is reminiscent of Mark Zuckerberg’s Chinese skills demonstration: they are certainly bold and interesting, but their impact on the perception from the Chinese market is debatable. If anything, they translate a very Western perception of China rather than a deep understanding or empathy for the country.
That is to say, until they started talking about WeChat…
WeChat + Apple Watch
![Apple Apple](https://p4.pstatp.com/origin/pgc-image/619a9247210d434bb42d879f30ce360e.jpeg)
While demonstrating the Apple Watch, Kevin Lynch (VP for Technology at Apple) received a message from an unexpected origin: a “friend from China” getting in touch with him via WeChat.
Apple Watch Wechat Call
It is worth noticing that it is an extremely adventurous approach for Apple to use WeChat in its Apple Watch demos: the APP is still virtually unknown in most of US and Europe. Apple is making a clear statement here: they are aiming at growth in China before any other market.
The interaction between Kevin and his friend Ziqiao is simple but smooth: he will have a short conversation involving picking into the sticker library of WeChat.
![Watch Watch](/uploads/1/3/7/7/137752923/244918705.jpg)
A match made in heaven?
Tim Cook and Kevin Lynch make it clear through the presentation: the Apple Watch is meant for short interactions through the day. Moreover, voice control is a key feature of the watch, given its extremely limited screen size.
This sounds a perfect match with WeChat, an APP which made its initial fame from its focus on voice messaging rather than solely text (unlike, for instance, WhatsApp). It is a longstanding explanation for the success of WeChat that this type of voice centered interactions were a better fit for the Chinese market, given the complexity of writing characters on a screen.
Given the eagerness of the Chinese market for Apple products, the willingness of Apple to push these products in their fastest growing market and this apparently ideal product fit, one can expect outstanding results in the months to come for the Apple Watch in China. Until Xiaomi and the likes step-up their game…
Want a first consultation about Social Marketing in China? Contact us.
Apple Watch + WeChat: how Apple is trying to seduce China was last modified: March 10th, 2015 by
How to open an app from the Apple Watch Dock
- Press the side button.
- Swipe up or down, or turn the Digital Crown.
- Tap an app to open it.
- To close the Dock, press the side button.
Choose between Recents or Favorites
The Dock can show your most recent apps or up to 10 of your favorite apps. When you choose Recents, your apps appear in the order that you opened them. When you choose Favorites, you can choose the apps that appear, but your most recently used app still appears at the top of the Dock. If it's not already a favorite, you can tap Keep in Dock to add it.
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Here's how to choose what appears:
- Open the Watch app on your iPhone.
- Tap the My Watch tab, then tap Dock.
- Tap Recents or Favorites.
Add your favorite apps
If you arrange the Dock by Favorites, you can choose which apps to show or remove:
- Open the Watch app on your iPhone.
- Tap the My Watch tab, then tap Dock.
- Make sure that Favorites is selected.
- Tap Edit.
- To remove an app, tap the remove button , then tap Remove.
- To add an app, tap the add button . You can add up to 10 apps.
- To rearrange apps, touch and hold the reorder button next to an app, then drag up or down.
- To save your changes, tap Done.
How to remove an app from the Apple Watch Dock
Apple Watch App Download
- Press the side button to open the Dock.
- Go to an app, then swipe left.
- Tap the remove button .
Apple Watch Features
You can remove apps from the Dock whether you arrange by Recents or Favorites.